Eremurus emmy-ro

Eremurus “Emmy Ro” is a premium architectural stem built for Dubai’s high-end floristry and event market, where clients expect height, structure, and a strong “wow” silhouette in hotel lobbies, corporate receptions, and luxury celebrations. Sourced from the Netherlands and offered in a professional 110 cm grade, this variety delivers the kind of clean, consistent quality that wholesale buyers in the UAE rely on for repeat projects and predictable retail resale.

The key commercial advantage is its bold Orange tone. Orange performs exceptionally well in Dubai because it reads warm, energetic, and premium—ideal for statement bouquets, modern desert palettes, and upscale seasonal concepts. It also photographs beautifully, which matters for online sales, social media-driven gifting, and event portfolios. Eremurus adds something few stems can deliver: instant height and vertical rhythm. With one or two stems, florists can create scale and movement without overloading the recipe, supporting stronger margins in retail and improving efficiency for event production.

At 110 cm, “Emmy Ro” is a strategic length for both retail and professional use. It fits tall vases, lobby displays, and venue décor while remaining manageable for preparation. Florists benefit from reduced trimming and better consistency across multiple orders—important for Dubai businesses handling weekly programs and urgent last-minute requests. For wholesalers, the predictable grade helps standardize bunch pricing and simplify mixed-order planning.

In bouquet design, orange eremurus pairs naturally with whites, creams, blush, peach, and fresh greens, and it also works beautifully with textured botanicals and modern dried accents—making it a strong addition to mixed boxes that sell through quickly. As part of a wholesale flowers Dubai assortment, “Emmy Ro” helps you differentiate with a premium vertical product that lifts perceived value and supports higher price points across retail resale and B2B contracts.
Contact us to secure wholesale pricing in Dubai, flexible quantities, and a reliable supply plan for UAE florists, event teams, and flower traders.